Acceptability of E-Commerce among Indian Consumers
E-Commerce Services are widely used in different fields of Management for making payments, purchasing goods, booking tours etc. Therefore the study is conducted to find out the acceptability of E-Commerce among Indian consumers. This study also looks into other objectives such as finding out the reasons of acceptance or non-acceptance of E-Commerce technology. Questionnaire was designed keeping in mind the convenience of the respondents and was distributed to 384 respondents, the responses were received from 373 respondents. To analyze the reliability of questionnaire Cronbach’s Alpha was used in the study. Further, Factor Analysis and Regression Analysis were used in the study to identify the acceptability of E-Commerce among the Consumers. It is found that security and trust are the major reason affecting the acceptability of e-commerce among Indian consumers. The other reasons found accountable for acceptability of e-commerce are Telecommunication Infrastructure, Awareness about E-Commerce, Language and Economical Background.
AlGhamdi, R., Nguyen, J., Nguyen, A., & Drew, S. 2012. “Factors Influencing E-Commerce Adoption by Retailers in Saudi Arabia: A Quantitative Analysis, International Journal of Electronic Commerce Studies, 3 (1), 83-100.
ASSOCHAM (2013), Online shopping hits record high in 2013: ASSOCHAM; A real threat to small shopkeepers! Available on http://www.assocham.org/prels/shownews.php?id=4315 [Accessed on 20-04-2014].
Ayo C. K., Adewoye J. O. and Oni A. A., 2011.Business-to-consumer e-commerce in Nigeria: Prospects and challenges, African Journal of Business Management, 5(13), 5109-5117.
Bhattacherjee, A., 2000. Acceptance of e-commerce services: the case of electronic brokerages, IEEE Transactions on Systems, Man and Cybernetics, Part A: Systems and Humans, 30 (4), pp.411,420, doi: 10.1109/3468.852435.
Bradach, J. L., and Eccles, R. G. 1989. Markets versus hierarchies: from ideal types to plural forms. In: W.R Scott, ed. Annual Review of Sociology, CA: Annual Review Inc, pp. 97-118.
Jhunjhunwala B, 2008. Business Statistics- A Self Study Textbook, New Delhi : S.Chand & Company Ltd.
Liao J & Lin T., 2008. Effect of consumer characteristics on their acceptance of online shopping; comparisons among different product types. Computer in human behavior, 24 (1), 48-65.
Luthfihadi M & Dhewanto W, 2013. Technology Acceptance of E-commerce in Indonesia, International Journal of Engineering Innovation and Management, 3, 9-18.
Quelch, J. A., & Klein, L. R., 1996. The Internet and international marketing, Sloan Management Review, 37(3).
Slyke C. V, Belanger F, and Comunale C. L, 2004. Factors influencing the adoption of web-based shopping: the impact of trust. SIGMIS Database 35 (2), 32-49. DOI=10.1145/1007965.1007969 http://doi.acm.org/10.1145/1007965.1007969.
Wigand, R. T., 1997, Electronic commerce: Definition, theory, and context, The Information Society, 13(1), 1-16.
- There are currently no refbacks.